Prethim is the decision layer underneath the products you already run — the part that watches every signal, weighs it, and commits to an action before the moment passes.
Most software waits to be told what to do. Prethim watches what's actually happening — a cart left behind, a session going cold, a user circling the same page — and decides, on its own, whether that moment is worth acting on.
Not a dashboard you check. Not a report you read next week. A judgment, made at the moment it matters, embedded directly in the systems you already have.
Behavior, timing, and history are scored against expected value — not a fixed rule, a live estimate of what this specific moment is worth.
Doing nothing is a valid decision. Prethim only commits to an action when the expected value clears the bar, so attention isn't wasted on noise.
What happened after the action becomes part of the next evaluation. The bar for 'worth acting on' moves as the system learns what actually works.
Early access is limited while we work with the first few teams directly.
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